Customers respond to different types of incentives. Businesses around the world try to move customers in a certain direction through both positive, rewarding incentives and the negative threat of hefty fines or penalties. Both have their time and place. Take the example of a grocery store. They … [Read more...]
Managing Negative Feedback in Social Media
Social media marketing has introduced a wonderful way to connect with millions of consumers through one easy platform. Just as radio and television were revolutionary to the world of advertisement and marketing, so are Twitter and Facebook. What sets these social media platforms apart from other … [Read more...]
How to Take Advantage of Your Competition’s Poor Performance
I attended a few conferences recently that stood out from their peers. Not because of the content of the presentations but because of the attention to details. One conference had the most comfortable chairs I've ever sat in. Typically, conference rooms have hard and uncomfortable chairs. Even … [Read more...]
Always Remind Customers About the Repeat Purchase
If you want your customers to buy from you again, you need to remind them that they should do exactly that. Don't just remind them about the purchase, but tell them how. In the past, I've noticed that all the outward paintings on airplanes are so that people outside the plane can tell who is … [Read more...]
Using Mobile Payments to Keep Customers Tuned In
Mobile payments have increased in popularity by 178% over this time last year, according to the National Retail Federation. Many businesses are using them to broaden their customer base and increase customer loyalty. Businesses that conduct most of their transactions in the field are the ones … [Read more...]
How to Respond When Someone Mentions Your Company on Twitter
A few months ago at a conference, I tweeted several things that I was learning. (By the way, you can find me on twitter at @joerawlinson). During the course of the day, I mentioned several products that the speakers were discussing. I had no experience with these products nor did I necessarily … [Read more...]
3 Ways This Simple Email Improves Customer Experience
If your business is like most, you know it's less costly to keep and nurture an existing customer than to go out and find a new one. As more customer acquisition and retention moves to digital channels, it's important to take care to nurture customers digitally, just as you would in person. A … [Read more...]
3 Ways to Meet Customers’ Needs
Understanding customers is a science that takes many new business owners a while to master. At the end of the day, customers want two things from you: 1. Customers want to be satisfied with your products and/or services. 2. Customers want to feel appreciated. So, fulfilling your … [Read more...]
Effects of Shipping Costs on Customer Behavior
Shipping costs are an unavoidable part of online shopping. The cost is added onto the final item price and can significantly impact how customers perceive a retailer as well as whether they will shop at a particular store. Stores that offer flat-rate shipping or free shipping may often do well … [Read more...]
Tips on How to Run Customer Relationship Management
With many companies looking to regain their footing in 2012 after another challenging economic year, it should come as no surprise that putting Customer Relationship Management (CRM) skills to work will be as important as ever. As a business, what are you going to do to make the customer … [Read more...]
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