Your best prospective customers are the ones you already have. Customer retention programs can greatly assist your efforts to turn these existing customers into repeat and return customers. One of the Best Customer Retention Programs One of my favorite customer retention programs is Southwest … [Read more...]
Show customers you C.A.R.E – Customers Are Right Every time
Customer service seems, in some places, to be going the way of the dinosaur. Sometimes you can walk into a store, look around for about 15 minutes, and leave without ever once being greeted or approached. It is important for your business to make sure that everyone who walks through the door … [Read more...]
Customer Decision Making: What’s Going On Inside Their Head?
You offer your customers countless choices when you present your products and services. Unfortunately, your customer isn't completely focused on the choices you've placed before them. They have some mental baggage that impacts their ability to make a purchase decision. Quick and … [Read more...]
7 Small Business Internet Marketing Blunders
On the surface, Internet marketing for a small business can seem fairly simple. You assemble an email list, you put up a website, you create a Facebook page, and people will come flooding into your business. At least, that’s the picture many small business owners have in their minds. So, they jump … [Read more...]
A Mental Trick to Help Customers Think Before Acting
I ate at a restaurant this week that had a very interesting sticker in the restroom. The paper towel dispenser had a sticker that said: Remember... These Come From Trees The message was simple: Don't waste paper towels. The principle behind the simple message is much more powerful: … [Read more...]
Happy 7th Birthday Return Customer!
Return Customer turns 7 years old this week! Thanks for reading this year and for your support via emails, comments, and guest posts. As we go into the 8th year, what do you want to see here on ReturnCustomer.com? Please leave a comment and let me know. I always find it interesting to review … [Read more...]
3 Ways to Apply a ‘Moneyball’ Approach to Online Marketing
The film "Moneyball" tells how the Oakland A’s used analytics to gain a competitive advantage despite being a small market team. Essentially, they used numbers to do much more with the money they had. Whether it is baseball, retail, manufacturing, or tech, businesses from all industries can gain a … [Read more...]
The Welcomer Edge Book Review
Richard Shapiro's book The Welcomer Edge: Unlocking the Secrets to Repeat Business is an essential read for anyone who works directly with customers. The Welcomer Edge is structured very similarly to many of my posts here on Return Customer. Shapiro shares personal stories of customer service … [Read more...]
Why You Never Want a Customer to Pick You
When a potential customer walks through your doors, be they on a physical store or virtually on a website, you give them an array of choices. The customers must decide if they will purchase from you. Those who aren't scared away because of the complexity of the choices before them fall into … [Read more...]
How to Retain Your Customers by Getting New Ones
Is it more important to keep customers or bring in new ones? This question is a difficult question for many business owners because, as much as you always want to reward faithful customers for their repeat business, you also want to expand and increase your business as well. It's possible to … [Read more...]
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