A recent research report on customer loyalty brings out some interesting points: Eighty-two percent of Americans participating in customer loyalty programs have actively referred friends and family to their favorite loyalty programs, according to Parago's 2004/2005 Customer Loyalty Research Report. … [Read more...]
Be a Top 100 Company
I recently saw an article about the Boating Industry's top 100 dealers. They identify some important criteria for your business: If your company: Displays a consistent and clear understanding that the profitability of the organization is directly related to the extent that it focuses on … [Read more...]
Naming Your Business
James Archer brings up some excellent points about naming your company: Remember the Name's Importance Stand Out Avoid Generic Surnames Avoid Descriptive Names Avoid Acronyms Avoid Faux Latin Avoid Names ending in -nt Avoid Spaceless Names Avoid "Tech … [Read more...]
Creating Return Customers Starts Here!
Before we begin, read what a "Return Customer" actually means to your business. You and I both want to find, nurture, and keep return customers. On this site you'll find examples from everyday consumer experiences in stores, on the web, over the phone, or walking down the street that provide … [Read more...]
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