As we've discussed before, it is vital to cultivate your relationships with your customers. Entrepreneur.com offers us 5 great ways to build solid relationships with customers: Build your network--it's your sales lifeline. The more people you know, the more likely you'll meet someone that … [Read more...]
What do Customers Want?
Naomi Karten reminds us to put on our customer hat and think: When I'm a Customer, I Want . . . 1. To be taken seriously 2. Competent, efficient service 3. Anticipation of my needs 4. Explanations in my terms 5. Basic courtesies 6. To be informed of the options 7. Not to be passed around 8. … [Read more...]
Do you take your customers for granted?
Latest reports indicate that the 'Customer is king' again as mortgage boom fades. It appears that a downturn in the mortgage market has made lenders rethink their current business practices: AN END to the boom times of rampant home lending could see banks turning their attention to customer … [Read more...]
Read the Fine Print
I stopped by Subway today for a sandwich and paid with my credit card. When I was handed the receipt to sign, I saw this line right above the signature line: No returns/credit/exchanges after 30 days I bought a sandwich, took it home and ate it. Who would bring a sandwich back to Subway 28 days … [Read more...]
Give Customers all the Information
Are you forgetting to give clients the necessary information to make a decision? Yesterday I was looking at a Bill Pay service offered by my credit card company. My big question was: will I get frequent flyer miles for amounts I pay through bill pay? I go to my account's website and click on the … [Read more...]
Call it Like it Is
Close but not close enough My wife went to our nearby Chick-Fil-A to get an ice cream cone. On the menu there is a picture of a creamy looking soft serve ice cream cone named "Icedream." Anxious to have a cool treat on the hot summer day, she buys and soon learns a surprise. "Icedream" is not the … [Read more...]
Find Out: Ask Your Clients Questions
I read a recent article over at sitepoint.com that reminds us what we should be talking about with our potential clients: Do your prospects a favor. Don't preach to them. Ask them more than basic qualifying questions. How do they define success? What are their concerns? How comfortable are they … [Read more...]
Cultivate Your Business and Customers
Darren over at Problogger.net recently drew some wonderful parallels between blogging and farming. Shortly after reading his post, I found a new article about small farms in Indiana. These small farms could just as easily be your small businesses. They rely heavily on direct sales with customers. … [Read more...]
Travelocity’s Customer Championship
Travelocity is stepping up to the customer service challenge. In fact, in a recent press release they outline some of their major improvements to customer service. Let's look at some of their new guiding principles: Your customers' plans change Adjust 20 policies including the ability to change … [Read more...]
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