An article about marketing for eBay sellers offers this insightful statement: By keeping customers informed about new deals, you stay in their minds and increase your chances of bringing in repeat business and creating loyal customers. You have several opportunities to remind your customers that … [Read more...]
Tips for Successful Email Newsletters
Email newsletters are a great way to stay in touch with your customer base. If done correctly, they can be a big boost to your marketing efforts. Think about how you subscribe to newsletters and what you think of them upon arrival in your inbox. Your customers just may feel the same way. Build a … [Read more...]
10 Commandments for Customer Interactions
Take a look at the 10 commandments Steve Rubel reminds us to obey when dealing with customers. The recurring theme here is that you are engaging your clients in a relationship. There is give and take going both directions between you and the client. You need to be open and personable when dealing … [Read more...]
Add the Personal Touch
Your customers are people too and would like to receive personal attention to their needs. A North Jersey article highlights the woeful state of phone based customer service. How turned off are we? In a U.S. survey by Amdocs, an international billing software company, 80 percent of respondents … [Read more...]
Do you know what kind of customers you have?
Each of your customers is different. However, the odds are that they share characteristics that can group them into certain segments. According to Fool.com, Best Buy ... identifies key customer groups within the trade area of each store and tailors the merchandise assortment and service offerings … [Read more...]
Sell a (Slightly) Better Product
Do you want return customers? Sell a product that is better than your competition! I went to Chick-fil-A over the weekend to pick up what just might be the best chicken sandwich on planet earth. I made a conscience decision to return to Chick-fil-A to buy this sandwich because I enjoyed it so … [Read more...]
Solid Principles of Marketing
The Cosmetic Site reminds us of six essential things you need to master to make your company successful. Positioning It is crucial that you do some homework to find out just how you are, and could be, perceived and how to turn this perception into something positive, distinctive and emotionally … [Read more...]
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