We just got back from a trip to my wife's family reunion up in Utah. We stayed at the Wolf Lodge condominium complex nestled in a beautiful mountain valley known as Eden. Unfortunately, our experience wasn't like staying in the garden of Eden. The air conditioning in the condos wasn't working. … [Read more...]
Are your sprinklers running during a rainstorm?
I drove through a torrential downpour on my way to work this morning. As I was stopped at an intersection across from a hospital, I saw that their sprinklers were watering the grass. I could barely make out the sprinkler water through the constant downpour that pelted my windshield. Do you see … [Read more...]
Resolve Unspoken Concerns
Every customer you encounter has concerns. Doing business with you is risky. We've discussed how to mitigate these risks before, but today let's talk about how we can address customers' unspoken concerns. According to Selling the Invisible, customers often hide their concerns and leave them … [Read more...]
Book Review: Defensive Design for the Web
Buy this book Things don't always go like you hoped. Your website will be used by different types of people from various backgrounds. You must prepare and make their online experience with you as pleasant as possible. This includes gracefully recovering when visitors encounter … [Read more...]
Prizes and the Fine Print
I heard from James and Richard asking me if I really got the cruise I mentioned in my timeshare shenanigans story. The short answer is yes. We even got a "tropical vacation getaway" in addition to our cruise. On our drive home my wife was reading the details to me and I soon realized that we had … [Read more...]
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