Comments on: Provide Quick Email Mailing List Removal http://www.returncustomer.com/2005/10/19/provide-quick-email-mailing-list-removal/ Learn beneficial marketing and business principles from everyday experiences Mon, 06 Feb 2012 17:52:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe http://www.returncustomer.com/2005/10/19/provide-quick-email-mailing-list-removal/#comment-24 Joe Fri, 21 Oct 2005 13:29:17 +0000 http://www.returncustomer.com/?p=96#comment-24 Paul: I agree. The key to the one click removal is a relationship of trust with the sender. It is surely easier to click the "remove" link if you've done prior business with the company and remember that you'd given them your email address already. Paul: I agree. The key to the one click removal is a relationship of trust with the sender. It is surely easier to click the “remove” link if you’ve done prior business with the company and remember that you’d given them your email address already.

]]> By: Paul D http://www.returncustomer.com/2005/10/19/provide-quick-email-mailing-list-removal/#comment-23 Paul D Thu, 20 Oct 2005 07:03:21 +0000 http://www.returncustomer.com/?p=96#comment-23 It's a nice idea, but even those easy remove-me links are pretty suspicious to long-time email users like myself. I know full well that a lot of spammers use those links to verify and improve their email databases. I'd prefer just to blacklist the sender. Do all the recipients of your newsletter know and trust you? Did they ask for the newsletter originally? If so, the one-click removal is great. But if you're sending newsletters out to people who didn't ask for them or don't trust you (like 1-800-Flowers apparently), you need to rethink your whole operation, because you're more likely just to end up on spam blacklists. It’s a nice idea, but even those easy remove-me links are pretty suspicious to long-time email users like myself. I know full well that a lot of spammers use those links to verify and improve their email databases. I’d prefer just to blacklist the sender.

Do all the recipients of your newsletter know and trust you? Did they ask for the newsletter originally? If so, the one-click removal is great. But if you’re sending newsletters out to people who didn’t ask for them or don’t trust you (like 1-800-Flowers apparently), you need to rethink your whole operation, because you’re more likely just to end up on spam blacklists.

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