Prove You’ve Done Your Job

Most services that people buy can easily be identified as being completed or not. However, there are some services that always leave a little doubt in the customer's mind. Did you really do your job? Or did you just take the customer's money, blow some smoke, wave your hands, and walk … [Read more...]

Identify Problems Before Your Customer Does

My wife, son, and I are on a pre-Thanksgiving vacation down on the coast in Galveston, Texas. Tonight our dinner was, of course, seafood. After finishing our salads and waiting a good while, I was just beginning to wonder when our dinners would arrive when the manager stopped by our table. He … [Read more...]

Quick Checks to Prevent Credit Card Fraud

My last trip to Fry's Electronics resulted in a lesson in credit card processing. When I handed my card to the cashier to complete my purchase, she asked to see a photo ID. She matched the name on my ID to the credit card and then compared the picture to my face. I passed the test, completed the … [Read more...]

5 Lessons in Customer Behavior

Watching my baby boy grow up right before my eyes is an amazing experience. Even before he can talk, he is teaching me so much about life. Today I gather together 5 insights he has taught me and apply them to your customers. 1. Everything Goes into the Mouth Anything that goes near my boy will … [Read more...]

Online Store Locators

Many brick and mortar retail stores or businesses offer online store locators. We've recently had a new Walgreens pharmacy and Sears store open by our home. This week, I needed to find the store hours for both of these new locations. Knowing that they wouldn't be in my out-of-date phone book, I … [Read more...]

Create your niche in the customer’s comfort zone

Sage advice counsels us to focus our business on a niche market. The more focused your product or service, the better you can find, serve and sell to prospects. Not only should you focus on a niche, but you need to build that niche where your customers are most comfortable. Take a look at the … [Read more...]