Buy Call to Action The Eisenberg brothers have made some good money helping companies succeed on the web. Call To Action is a compilation of their years of experience that will help you achieve great online results in ecommerce or any website you operate. The book is divided into six main … [Read more...]
Incredible Shrinking Packages
Have you noticed a disturbing trend when you go to the grocery store? Your favorite cereal box keeps getting smaller. You probably don't notice this at the store but the surprise happens when you run out of cereal sooner than expected. You scratch your head and wonder: did I really fill up my cereal … [Read more...]
Connecting the Dots with Customers
My wife and I had our first child back in May. For almost the entire 9 months leading up to his birth, we were visiting the ob/gyn doctor for checkups. The bills started rolling in weeks after our son's arrival. Most of these were accompanied by their matching insurance payments. However, the … [Read more...]
May I Help You?
I swung by my eye doctor's office yesterday to swap some disposable contacts for ones that matched my current prescription. When I walked in the door, I entered a packed waiting room with no one at the front desk. I waited a few moments and a lady appeared from down the hall... Lady: Can I help … [Read more...]
Show Them You’re Listening
We got a Lands' End catalog this year that had a special note inside. They told us they were sorry about some fitting issues with their products. They outlined what they had heard from customers and what they were doing to correct the problem. In so doing, they reaffirmed their customer-centric … [Read more...]
Conquer the Chasm Between Online and Local Stores
The online world is not different from your brick and mortar location. Customers view your company as one entity and not as two distinct departments (online and off). Your business may need to realize this and remove the chasm that sits between your website and your retail location. Inventory I … [Read more...]
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