Comments on: Conquer the Chasm Between Online and Local Stores http://www.returncustomer.com/2005/12/06/conquer-the-chasm-between-online-and-local-stores/ Learn beneficial marketing and business principles from everyday experiences Tue, 06 Jul 2010 14:08:53 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Glenn http://www.returncustomer.com/2005/12/06/conquer-the-chasm-between-online-and-local-stores/comment-page-1/#comment-48 Glenn Fri, 09 Dec 2005 00:55:57 +0000 http://www.returncustomer.com/?p=105#comment-48 Great point. I referenced it on my blog post today (at the bottom, but it's there.) Sales and customer service people in the trenches need to have a sense of the bigger picture. "Seamless" is the best word I can think of. I'll bet the Williams and Sonoma employee was both experienced and motivated by a fine supervisor. Great point. I referenced it on my blog post today (at the bottom, but it’s there.) Sales and customer service people in the trenches need to have a sense of the bigger picture. “Seamless” is the best word I can think of.

I’ll bet the Williams and Sonoma employee was both experienced and motivated by a fine supervisor.

]]> By: Joe http://www.returncustomer.com/2005/12/06/conquer-the-chasm-between-online-and-local-stores/comment-page-1/#comment-47 Joe Thu, 08 Dec 2005 22:16:09 +0000 http://www.returncustomer.com/?p=105#comment-47 Rob: Thanks for your excellent example of a company that put priority on completing the sale and not a turf war over which division made the sale (store vs. catalog). The bottom line is you as the customer got what you needed and WS pocketed the revenue: happy customer and happy company. Rob: Thanks for your excellent example of a company that put priority on completing the sale and not a turf war over which division made the sale (store vs. catalog). The bottom line is you as the customer got what you needed and WS pocketed the revenue: happy customer and happy company.

]]> By: rob poitras http://www.returncustomer.com/2005/12/06/conquer-the-chasm-between-online-and-local-stores/comment-page-1/#comment-46 rob poitras Thu, 08 Dec 2005 21:05:17 +0000 http://www.returncustomer.com/?p=105#comment-46 I was in Williams Sonoma a couple months ago looking for a specific knife. I found out that they didn't have it, but the catalog did. The person helping me could order it for me through the catalog and waive the shipping and have it sent to my house. That works for me... I was in Williams Sonoma a couple months ago looking for a specific knife. I found out that they didn’t have it, but the catalog did. The person helping me could order it for me through the catalog and waive the shipping and have it sent to my house. That works for me…

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