Comments on: Target the One Who Pays http://www.returncustomer.com/2006/02/09/target-the-one-who-pays/ Learn beneficial marketing and business principles from everyday experiences Mon, 06 Feb 2012 17:52:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe Rawlinson http://www.returncustomer.com/2006/02/09/target-the-one-who-pays/#comment-64 Joe Rawlinson Fri, 10 Feb 2006 01:41:09 +0000 http://www.returncustomer.com/?p=121#comment-64 Good points Jason. Sometimes parents must yield to kids' desires. You do, after all, have to pick your battles in parenting. Companies' marketing often targets the wrong person. They would save a lot of time and effort if they just honed in on the decision maker. McDonald's targets the kids with the hopes that they'll persuade their parents. Chick-fil-A targets the parents directly. Different approaches both competing for your dollar. Good points Jason. Sometimes parents must yield to kids’ desires. You do, after all, have to pick your battles in parenting.

Companies’ marketing often targets the wrong person. They would save a lot of time and effort if they just honed in on the decision maker.

McDonald’s targets the kids with the hopes that they’ll persuade their parents. Chick-fil-A targets the parents directly. Different approaches both competing for your dollar.

]]> By: Jason http://www.returncustomer.com/2006/02/09/target-the-one-who-pays/#comment-63 Jason Thu, 09 Feb 2006 19:18:32 +0000 http://www.returncustomer.com/?p=121#comment-63 I think that targeting the parents is a great idea, but I also think that the power of a kid screaming "I want McDonalds!!" is underestimated. As a father myself I know that oftentimes I go to the place my children want to go - which is usually the place that advertises the toys during Saturday morning cartoons. It's not that I don't want my kids to play with "educational" toys, but I personally don't think lunch is the time to reinforce that concept. Yes, I'm the one footing the bill, but I also want to make my kids happy. 30 minutes later when they've forgotten about the $.10 toy they'll pick their book back up with no harm done. I think that targeting the parents is a great idea, but I also think that the power of a kid screaming “I want McDonalds!!” is underestimated. As a father myself I know that oftentimes I go to the place my children want to go – which is usually the place that advertises the toys during Saturday morning cartoons. It’s not that I don’t want my kids to play with “educational” toys, but I personally don’t think lunch is the time to reinforce that concept. Yes, I’m the one footing the bill, but I also want to make my kids happy. 30 minutes later when they’ve forgotten about the $.10 toy they’ll pick their book back up with no harm done.

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