Buy How to Drive Your Competition Crazy from Amazon Every company should have a nemesis. You need someone to spur you on to greater innovation, service, and success. If you don't have an enemy, get one. This is one of the tidbits of wisdom Guy Kawasaki outlines in his book How to Drive Your … [Read more...]
Give Customers Their Money’s Worth
When people buy your product or pay for a service, they are looking for a return on their investment. They come into the purchase with certain expectations of results. I recently attended a conference where I paid extra for two half-day seminars. The morning seminar was amazing and I learned a … [Read more...]
Leverage Unused Resources
I took the family with me on my recent trip to San Diego for a conference. We flew Southwest Airlines because they had a direct flight. In all the times we've flown as a family, our baby boy has traveled on our laps. If you're a parent, you'll know this makes for a long trip. We could have … [Read more...]
Immediately Gather Feedback
Over the last two weeks I attended two major conferences: ETech in San Diego and SXSW Interactive here in Austin. Both conferences tried their best to gather feedback on the sessions, panels, and overall experience. ETech blanketed the keynote ballroom with legal sized feedback forms. Lots of … [Read more...]
Plant the Seed of Doubt
I recently saw international shipper DHL's commercial on TV. The piece ended with the announcer stating: Bringing customer service back to shipping. Those last words stuck in my mind and left me thinking: "what did they mean by that?" I immediately remembered all the bad experiences I've had … [Read more...]
Instant Gratification Drives Sales
If you have kids, then you've probably taken a picture or two. If you haven't, then the grandparents have surely encouraged you to go get pictures taken. We take about 20 pictures of our constantly-in-motion son just to get one good one. So we sought professional help to get some portraits … [Read more...]
Customer Relations for the Web Guru
My fellow 9rules members over at Particle Tree have been publishing a great web development magazine for the last several months. Treehouse magazine covers topics in programming, design, and business and is available in PDF format. I wrote an article about customer relations for the web … [Read more...]
Was Olympic Sponsorship Worthless?
With the Winter Olympics a few weeks behind us, I must ask: did you buy anything you saw advertised on TV during the Olympics solely because you saw it during the Olympics? I vaguely remember car commercials: were they for Chevrolet? I don't know because I didn't buy a car due to its appearance … [Read more...]
Book Review: The Art of the Start
Buy The Art of the Start from Amazon Guy Kawasaki's latest book, The Art of the Start, helps your business get started on the right foot. Each chapter focuses on the "art" of something and walks you through the principles needed to succeed every step of the way. Principles are intermingled with … [Read more...]
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