Comments on: Was Olympic Sponsorship Worthless? http://www.returncustomer.com/2006/03/06/was-olympic-sponsorship-worthless/ Learn beneficial marketing and business principles from everyday experiences Mon, 06 Feb 2012 17:52:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe Rawlinson http://www.returncustomer.com/2006/03/06/was-olympic-sponsorship-worthless/#comment-74 Joe Rawlinson Tue, 07 Mar 2006 04:26:00 +0000 http://www.returncustomer.com/?p=129#comment-74 Mary Ann - loyal fans like you describe have already been hooked by the advertiser's bait. New customers are particularly hard to reach by broad advertising. Rob - you make a good point. Technology like Tivo is just another way that the mass advertising is being lost before it even reaches the target audience. Mary Ann – loyal fans like you describe have already been hooked by the advertiser’s bait. New customers are particularly hard to reach by broad advertising.

Rob – you make a good point. Technology like Tivo is just another way that the mass advertising is being lost before it even reaches the target audience.

]]> By: Rob Poitras http://www.returncustomer.com/2006/03/06/was-olympic-sponsorship-worthless/#comment-73 Rob Poitras Mon, 06 Mar 2006 18:53:03 +0000 http://www.returncustomer.com/?p=129#comment-73 If the content sucks, then I have no reason to stop the fast forward on my tivo for ads when I am going past all of the commentary and fireside chats that totally suck. I didn't even want to waste space on my tivo for the Olympics unless it was going to record downhill skiing. If the content sucks, then I have no reason to stop the fast forward on my tivo for ads when I am going past all of the commentary and fireside chats that totally suck. I didn’t even want to waste space on my tivo for the Olympics unless it was going to record downhill skiing.

]]> By: Mary-Ann http://www.returncustomer.com/2006/03/06/was-olympic-sponsorship-worthless/#comment-72 Mary-Ann Mon, 06 Mar 2006 18:22:06 +0000 http://www.returncustomer.com/?p=129#comment-72 That's not how brand advertising is supposed to work (or not!) though I don't know what Olympics viewers are like, but motorsport fans have some huge amount of loyalty to companies that sponsor "their" F1 team, and it can't really be compared to mass advertising as criticised (rightly IMO) by Godin et al That’s not how brand advertising is supposed to work (or not!) though

I don’t know what Olympics viewers are like, but motorsport fans have some huge amount of loyalty to companies that sponsor “their” F1 team, and it can’t really be compared to mass advertising as criticised (rightly IMO) by Godin et al

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