Comments on: Book Review: Getting Real http://www.returncustomer.com/2006/04/19/book-review-getting-real/ Learn beneficial marketing and business principles from everyday experiences Mon, 06 Feb 2012 17:52:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe Rawlinson http://www.returncustomer.com/2006/04/19/book-review-getting-real/#comment-103 Joe Rawlinson Fri, 28 Apr 2006 18:58:54 +0000 http://www.returncustomer.com/2006/04/19/book-review-getting-real/#comment-103 Preethi- Agreed. Just because something is "cool" doesn't mean it is the right solution to the problem. Preethi-
Agreed. Just because something is “cool” doesn’t mean it is the right solution to the problem.

]]> By: Preethi http://www.returncustomer.com/2006/04/19/book-review-getting-real/#comment-92 Preethi Thu, 20 Apr 2006 03:27:24 +0000 http://www.returncustomer.com/2006/04/19/book-review-getting-real/#comment-92 “Planning for hypothetical situations can easily overwhelm your project. Stay focused on the basics and cross the “hypotheticalâ€Â? bridges when they come.”

Very true!! – how many times have we seen “super cool” applications fall on their face just because they were not usable for the most common scenarios?
Thanks for the great review – I had several light bulb moments myself just reading ur teaser. Looking forward to getting my hands on a copy!

]]>