Comments on: Web Credibility http://www.returncustomer.com/2006/05/22/web-credibility/ Learn beneficial marketing and business principles from everyday experiences Tue, 06 Jul 2010 14:08:53 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Joe Rawlinson http://www.returncustomer.com/2006/05/22/web-credibility/comment-page-1/#comment-133 Joe Rawlinson Tue, 13 Jun 2006 16:09:16 +0000 http://www.returncustomer.com/2006/05/22/web-credibility/#comment-133 Romerican, I think that from the customer perspective, credibility still needs to be established. For start-ups, this may be more difficult but that doesn't mean you can't create the image of an established and successful company. Start-ups need to leverage early adopters and beta users for the testimonials and "third-party evidence" needed to convince new customers to join the fray. Establish company policies that help reduce any barriers to entry. For example, you can guarantee your product and/or offer free trials. Show your company's contact information and make it easy to reach you. Don't hide in anonymity behind an electronic facade. So while the start-up environment is different, I think the principles are the same. You may just have to work a little harder to gain the credibility you deserve. However, if you're already running a start-up, you're used to working hard! Romerican,
I think that from the customer perspective, credibility still needs to be established. For start-ups, this may be more difficult but that doesn’t mean you can’t create the image of an established and successful company.

Start-ups need to leverage early adopters and beta users for the testimonials and “third-party evidence” needed to convince new customers to join the fray.

Establish company policies that help reduce any barriers to entry. For example, you can guarantee your product and/or offer free trials.

Show your company’s contact information and make it easy to reach you. Don’t hide in anonymity behind an electronic facade.

So while the start-up environment is different, I think the principles are the same. You may just have to work a little harder to gain the credibility you deserve. However, if you’re already running a start-up, you’re used to working hard!

]]> By: Romerican http://www.returncustomer.com/2006/05/22/web-credibility/comment-page-1/#comment-131 Romerican Tue, 13 Jun 2006 14:53:25 +0000 http://www.returncustomer.com/2006/05/22/web-credibility/#comment-131 I think this is solid, if generic, advice for your typical established firm who remains cluelessly entrenched offline. But what about start ups? A number of issues don't readily apply in the same way. I think this is solid, if generic, advice for your typical established firm who remains cluelessly entrenched offline. But what about start ups? A number of issues don’t readily apply in the same way.

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