Within days of receiving my PC Magazine renewal invoice, I saw an insert in the actual magazine with a better, lower rate. I called up PC Magazine and told them I wanted to renew my subscription at the lower rate. No problem. The customer service representative asked for the little code on the … [Read more...]
Three Keys to Understanding Customers
A few weeks ago I took a motorcycle riding course. To start the class, the instructor wanted everyone to introduce themselves and specifically address three things: our expectations for the class any concerns we had our motorcycle experience, if any These three topics allowed our … [Read more...]
Do you speak your customer’s language?
Do all of your customers speak the same language as you do? If not, you'll need to be sure you're communicating clearly if you want their business. Languages Obviously if you're speaking English and your customer Spanish, there will be some communication gaps. When you know your customer base … [Read more...]
Book Review: Crossing the Chasm
Buy Crossing the Chasm from Amazon Geoffrey Moore's bestseller Crossing the Chasm dives into the mechanics of marketing your high-tech product all the way from inception to the mainstream customer. Moore groups customers by where they are most likely to buy in your product's life cycle. Each … [Read more...]
Celebrate Your Independence
This week we celebrate the independence of the United States of America. Today I want you to celebrate independence for your business. You may not be breaking free from an oppressive monarch, but I bet there are some things that are holding your business back. Competition Now is the time to … [Read more...]
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