How Reduced Packaging Is a Big Win

My son has dairy allergies and as such he occasionally enjoys a Silk Soy Yogurt. Lots of yogurt packaging I've seen includes a plastic lid that we simply take off and discard to reach the foil wrapper underneath. The Silk yogurt we got this week was missing the plastic lid and the foil wrapper … [Read more...]

Business “Crash” Course Part 3: Identify Your Enemy

As I mentioned in the first part of this "Crash" course, I was the victim of a hit and run accident. When I say "run," I mean literally. The driver who hit me got out of his car and took off on foot, leaving his car at the scene of the accident. Who was that guy? You may very well ask yourself … [Read more...]

Secrets of a Successful Innovator

This year's NIWeek conference featured a keynote by Segway creator Dean Kamen. As a prolific inventor, Kamen shared several "Rude Realities" of innovation coupled with some helpful suggestions. Reality Great technology alone rarely constitutes innovation Just because something is cool or … [Read more...]

Are your customers seeing website errors?

I was recently investigating the new Saturn Sky convertible on their website and tried out their "build your own" application. To my surprise I saw this screen: As you can see, I had two options for the Sky: the base model and an "undefined" model. Today the site is corrected, but that … [Read more...]

Business “Crash” Course Part 2: Be Observant

In Part 1 of this Business "Crash" Course, I talked about being prepared. Let's suppose you took my advice and made big preparation plans. Did you follow through and turn those plans into reality? Plans stuck on paper will do you no good when disaster strikes. Eyes Open Part of your preparations … [Read more...]

Book Review: Kiss Theory Good Bye

Buy Kiss Theory Good Bye from Amazon Bob Prosen's new book Kiss Theory Good Bye delivers on it's title by outlining practical steps you can take in your business to get the results you seek. Crippling Habits Prosen starts the book by highlighting the "five crippling habits that attack from … [Read more...]

Business “Crash” Course Part 1: Be Prepared

A few weeks ago on my way home from work, another car ran a stop sign and broadsided me on the right side of my car. The other driver got out of his car, got on his cell phone, and left the scene on foot. The result of this little accident is that my car is a total loss, I'm in physical therapy … [Read more...]