Comments on: How Reduced Packaging Is a Big Win

By: Joe Rawlinson

Joe Rawlinson — Thu, 14 Sep 2006 16:59:19 +0000

Rob- I hadn’t seen that. That is a very interesting page showing the evolution of product size and packaging. Obviously Apple has realized the benefit to both their bottom line and the environment. Very nice.

By: Rob Poitras

Rob Poitras — Thu, 14 Sep 2006 14:15:55 +0000

Did you hear that Apple reduced package size for the ipods by 50% just recently?
http://www.apple.com/environment/design/

By: Joe Rawlinson

Joe Rawlinson — Wed, 06 Sep 2006 01:37:49 +0000

Paul-
I hope so too. Although I think the tendency for businesses is to simply call their process more efficient and pocket the extra savings.

A nice marketing campaign could highlight how reduced packaging now allows the customer to get more product for less, etc.

By: Paul

Paul — Tue, 05 Sep 2006 22:32:33 +0000

Yes, reduced packaging helps save some money and help the environment. I just hope this cost savings on the companies side does translate to cost savings to the consumers side too.

By: Joe Rawlinson

Joe Rawlinson — Fri, 01 Sep 2006 01:09:52 +0000

Ben-

Agreed. Reduced packaging helps both the company’s bottom line and the environment.

I’ve seen other yogurts without the lids but they didn’t take the opportunity to highlight those packaging benefits to the customers. Environmentally minded consumers may just choose Silk over other brands because Silk clearly touts their environmental position.

By: Ben

Ben — Thu, 31 Aug 2006 16:39:55 +0000

Wow – how wasteful is that?

In the UK it’s the norm to only have foil lids. The only yoghurt’s I can think of that have plastic lids have something extra in the lid (some chocolaty sprinkles/ biscuits or something)

Personally I wish more companies would think about things like this. It saves money AND the environment so I don’t see how anyone can lose.