After reading my review of First, Break all the Rules, Glenn commented that I should take note of the book's list of customer expectations. That suggestion yielded a handful of gems for working with and developing customer advocates. Advocates are customers who are aggressively loyal. They will … [Read more...]
Group Wisdom: 9 “How To” Articles
My last post, Win Customers with the Power of Convenience, was part of Problogger Darren's Group Writing Project. There were several posts which caught my eye and have application to the business and marketing principles we talk about here at Return Customer. Innovation Innovation Zen outlines … [Read more...]
Win Customers with the Power of Convenience
Only a small number of customers will come to your store, office, or website. You'll never see the vast majority of people. Why? Because you're waiting for them to come to you. I'll guess that most of your customers are busy people. This means that they don't have time to visit your store … [Read more...]
Book Review: First, Break All The Rules
Buy First, Break All the Rules from Amazon After a recent promotion to the ranks of management, I had a chance to read the classic business book First, Break All the Rules. It was an eye-opening education into best management practices. The book is the result of years of surveys and interviews … [Read more...]
Why Your Packaging Copy Needs Focus
Previously, I talked about Silk yogurt's cost-saving measure of reduced packaging. While this is a great initiative, the wording on their packaging left me a little confused. Environmental Benefits As you may remember, Silk's label touts: Losing our lid saves over 100,000 pounds of plastic … [Read more...]
Business “Crash” Course Part 4: Crisis Recovery
You only need to recover if you have a crisis. After my car accident, I reviewed in my head all the little choices that led up to me being at the wrong place at the wrong time. Prepared for Recovery I had car insurance to help ease the financial burden of accident recovery. Nevertheless, that … [Read more...]
Why Adjusting Your Sales Pitch Matters
Every time I shop at Target the cashier asks me: "do you want to save 10% by getting a Target card today?" This question usually comes as I sign my name on the electronic credit card reader after using my existing credit card and is delivered in a monotone, this-is-an-after-thought voice. Have I … [Read more...]
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