Comments on: Win Customers with the Power of Convenience http://www.returncustomer.com/2006/09/21/win-customers-with-the-power-of-convenience/ Learn beneficial marketing and business principles from everyday experiences Mon, 06 Feb 2012 17:52:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe Rawlinson http://www.returncustomer.com/2006/09/21/win-customers-with-the-power-of-convenience/#comment-180 Joe Rawlinson Mon, 25 Sep 2006 13:50:03 +0000 http://www.returncustomer.com/2006/09/21/win-customers-with-the-power-of-convenience/#comment-180 Brad- You're right on. The greatest products in the world can't save you from bad customer service. Customers will buy when the process is easy and pleasant. MamaDuck- There are <a href="http://www.returncustomer.com/2005/11/10/5-lessons-in-customer-behavior/" rel="nofollow">lots of lessons</a> we can learn from parenting. I'm amazed at what I've learned from my son. Chad- Usability testing is a great resource for getting realistic customer feedback. Unfortunately, companies don't always take the time to incorporate that vital feedback into their release processes. Brad- You’re right on. The greatest products in the world can’t save you from bad customer service. Customers will buy when the process is easy and pleasant.

MamaDuck- There are lots of lessons we can learn from parenting. I’m amazed at what I’ve learned from my son.

Chad- Usability testing is a great resource for getting realistic customer feedback. Unfortunately, companies don’t always take the time to incorporate that vital feedback into their release processes.

]]> By: Chad Lapa http://www.returncustomer.com/2006/09/21/win-customers-with-the-power-of-convenience/#comment-176 Chad Lapa Sat, 23 Sep 2006 18:18:02 +0000 http://www.returncustomer.com/2006/09/21/win-customers-with-the-power-of-convenience/#comment-176 Service is everything to me. It is what determines if I come back/purchase again from that company. Good article as I agree with all you said and feel that more attention needs to be paid to usability testing in general. Service is everything to me. It is what determines if I come back/purchase again from that company. Good article as I agree with all you said and feel that more attention needs to be paid to usability testing in general.

]]> By: MamaDuck http://www.returncustomer.com/2006/09/21/win-customers-with-the-power-of-convenience/#comment-175 MamaDuck Sat, 23 Sep 2006 01:39:31 +0000 http://www.returncustomer.com/2006/09/21/win-customers-with-the-power-of-convenience/#comment-175 So very true, thanks! <a href="http://lilduckduck.com/how-to-be-a-parent-and-still-have-fun/299" rel="nofollow">Our how-to is up as well</a> if you'd like to check it out!! So very true, thanks! Our how-to is up as well if you’d like to check it out!!

]]> By: Brad Shorr http://www.returncustomer.com/2006/09/21/win-customers-with-the-power-of-convenience/#comment-174 Brad Shorr Fri, 22 Sep 2006 16:33:57 +0000 http://www.returncustomer.com/2006/09/21/win-customers-with-the-power-of-convenience/#comment-174 Bravo, bravo, bravo!! In my experience, companies talk products, products, products. Zzzz. Customers are interested in service, just like you say. And guess what customers complain about all the time? Bad service. Companies are missing the boat! Bravo, bravo, bravo!! In my experience, companies talk products, products, products. Zzzz. Customers are interested in service, just like you say. And guess what customers complain about all the time? Bad service. Companies are missing the boat!

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