» Weekend Reading - January 13th

Weekend Reading January 13, 2007

Why ‘Free’ Will Blow Up In Your Face —
Be careful what you give away for free because you may never get those customers to pay you later.
The Art of Customer Service —
Guy Kawasaki’s great two part series offers advice on bettering customer service at your company. The axiom that companies need to internalize is: “integrate customer service into the mainstream of the company and do not consider it profit-sucking”
Marketing Wisdom Report —
MarketingSherpa’s collection of real-world experiences and lessons learned from marketers like you.
The (Entire) Customer Experience —
Customer service must span the entire customer experience and not just when there are problems after the sale. Service Untitled highlights some ways you can examine your customers’ experience from their perspective.

Becky Carroll

January 15, 2007

Hi Joe,

Great weekend reading ideas. I totally agree on the (Entire) Customer Experience. It is the little things that make the difference, and companies need to look at each step of the customer lifecycle to see where they can make a difference for their customers. Thanks for highlighting this post on the subject!
Joe Rawlinson

January 16, 2007

Thanks Becky for your comment. The “little things” do make all the difference. It is amazing how even one little improvement can make or break the customer experience.

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