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	<title>Comments on: Weekend Reading &#8211; January 13th</title>
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	<link>http://www.returncustomer.com/2007/01/13/weekendreading-3/</link>
	<description>Learn beneficial marketing and business principles from everyday experiences</description>
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		<title>By: Joe Rawlinson</title>
		<link>http://www.returncustomer.com/2007/01/13/weekendreading-3/#comment-262</link>
		<dc:creator>Joe Rawlinson</dc:creator>
		<pubDate>Wed, 17 Jan 2007 01:05:34 +0000</pubDate>
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		<description>Thanks Becky for your comment. The &quot;little things&quot; do make all the difference. It is amazing how even one little improvement can make or break the customer experience.</description>
		<content:encoded><![CDATA[<p>Thanks Becky for your comment. The &#8220;little things&#8221; do make all the difference. It is amazing how even one little improvement can make or break the customer experience.</p>
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		<title>By: Becky Carroll</title>
		<link>http://www.returncustomer.com/2007/01/13/weekendreading-3/#comment-261</link>
		<dc:creator>Becky Carroll</dc:creator>
		<pubDate>Mon, 15 Jan 2007 22:36:33 +0000</pubDate>
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		<description>Hi Joe,

Great weekend reading ideas.  I totally agree on the (Entire) Customer Experience.  It is the little things that make the difference, and companies need to look at each step of the customer lifecycle to see where they can make a difference for their customers.  Thanks for highlighting this post on the subject!</description>
		<content:encoded><![CDATA[<p>Hi Joe,</p>
<p>Great weekend reading ideas.  I totally agree on the (Entire) Customer Experience.  It is the little things that make the difference, and companies need to look at each step of the customer lifecycle to see where they can make a difference for their customers.  Thanks for highlighting this post on the subject!</p>
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