Comments on: Overcome Online Shopper’s Need to Touch http://www.returncustomer.com/2007/02/01/overcome-online-shoppers-need-to-touch/ Learn beneficial marketing and business principles from everyday experiences Mon, 06 Feb 2012 17:52:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe Rawlinson http://www.returncustomer.com/2007/02/01/overcome-online-shoppers-need-to-touch/#comment-287 Joe Rawlinson Fri, 02 Feb 2007 02:04:04 +0000 http://www.returncustomer.com/2007/02/01/overcome-online-shoppers-need-to-touch/#comment-287 Becky: I too am likely to bail out of an online transaction when there is even the hint of trouble or doubt. The technology that powers our online experiences should never be the focal point. Complete customer satisfaction and closing the sale should be the end goals of any technology we deploy to our sites. Kelly-Ann: Great example of how just a little bit more detail (in this case picture angles) could lead to a sale. Becky: I too am likely to bail out of an online transaction when there is even the hint of trouble or doubt. The technology that powers our online experiences should never be the focal point. Complete customer satisfaction and closing the sale should be the end goals of any technology we deploy to our sites.

Kelly-Ann: Great example of how just a little bit more detail (in this case picture angles) could lead to a sale.

]]> By: Kelly-Ann http://www.returncustomer.com/2007/02/01/overcome-online-shoppers-need-to-touch/#comment-286 Kelly-Ann Fri, 02 Feb 2007 00:54:13 +0000 http://www.returncustomer.com/2007/02/01/overcome-online-shoppers-need-to-touch/#comment-286 I think that all clothing retailers should do a better job w/ color on their websites--for example, if you shop at www.victoriassecret.com occasionally if you look at a shirt, it will let you click on each color, and see that color in the picture. So you know they have the tech to do that. However, most of their clothes are only shown in one color on the photo, and from one angle, so it is hard to tell what the little color swatch will look like as that clothing article. I think that all clothing retailers should do a better job w/ color on their websites–for example, if you shop at http://www.victoriassecret.com occasionally if you look at a shirt, it will let you click on each color, and see that color in the picture. So you know they have the tech to do that. However, most of their clothes are only shown in one color on the photo, and from one angle, so it is hard to tell what the little color swatch will look like as that clothing article.

]]> By: Becky Carroll http://www.returncustomer.com/2007/02/01/overcome-online-shoppers-need-to-touch/#comment-285 Becky Carroll Fri, 02 Feb 2007 00:21:02 +0000 http://www.returncustomer.com/2007/02/01/overcome-online-shoppers-need-to-touch/#comment-285 I agree and disagree. I agree that online shoppers need to see that the product is good quality, it will fit them, and it looks good in the color they want. Unfortunately, having an online experience that is below my expectations will keep me from using that e-shopping cart and will push me to the bricks-and-mortar. I think that some retailers are too focused on cool technology and have lost their focus on making the customer experience great for their return customers. I agree and disagree.

I agree that online shoppers need to see that the product is good quality, it will fit them, and it looks good in the color they want.

Unfortunately, having an online experience that is below my expectations will keep me from using that e-shopping cart and will push me to the bricks-and-mortar. I think that some retailers are too focused on cool technology and have lost their focus on making the customer experience great for their return customers.

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