Weekend Reading

Weekend Reading – February 10th

  • Carnivale of Customer Service: The Marketing Edition
    Becky Carroll hosted the Carnivale of Customer Service and focuses on the intersection of marketing and customer service. You are always marketing your company, especially during interactions with customers.
  • The Epitome of a Leader
    Tony Dungy, head coach of the Indianapolis Colts, won his first Super Bowl by sticking to his core values and principles. Any leader would be wise to mimic the characteristics described in this article.
  • Eight Critical Customer Service Skills
    These points have helped make Enterprise Rent-A-Car the most successful rental company today. Their overall philosophy is to not only satisfy customers but to exceed their expectations.
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2 Comments »

  1. Becky Carroll

    February 10, 2007

    Thanks, Joe, for your support of the Carnivale! I completely agree – every customer touch is a point of marketing, as each interaction leaves an impression on the customer. Will they return or not? One sour experience can change it all.

  2. Joe Rawlinson

    February 10, 2007

    Becky: You’re welcome!

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