- Convince me in Five Words or Less! —
Steps on how you can create a catchy, memorable, and effective tag line or slogan for your business.
- The Difference Between Usability and User Experience —
Creating a great user experience means coordinating efforts across your entire organization. If customers hit snags as they move between your internal department boundaries, you’re missing the holistic picture!
- More Design Lessons from the Tooth Fairy —
Wonderful account of business lessons learned from a Dad’s interactions with his daughter when the Tooth Fairy forgot to visit. Your customers, like the little girl in this story, have preset expectations and need to be cared for when things go awry.
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