Comments on: Using Superlatives for Fun and Profit http://www.returncustomer.com/2007/04/16/using-superlatives-for-fun-and-profit/ Learn beneficial marketing and business principles from everyday experiences Mon, 06 Feb 2012 17:52:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe Rawlinson http://www.returncustomer.com/2007/04/16/using-superlatives-for-fun-and-profit/#comment-986 Joe Rawlinson Tue, 17 Apr 2007 13:29:33 +0000 http://www.returncustomer.com/2007/04/16/using-superlatives-for-fun-and-profit/#comment-986 phantomdata- Excellent point. Marketers need to be careful to include the facts to back up their grandiose claims or they may be flatly rejected. phantomdata-
Excellent point. Marketers need to be careful to include the facts to back up their grandiose claims or they may be flatly rejected.

]]> By: phantomdata http://www.returncustomer.com/2007/04/16/using-superlatives-for-fun-and-profit/#comment-964 phantomdata Mon, 16 Apr 2007 15:19:32 +0000 http://www.returncustomer.com/2007/04/16/using-superlatives-for-fun-and-profit/#comment-964 Interesting. As a member of the current 20-somethings (I think marketers call us Generation Y) - I find superlatives to be an instant turn off. As soon as a firm claims to be "the best" I mentally append "as compared to a snail at the bottom of a bucket of cement". My favorite example is Broadband Internet commercials; "We're 3 Jiggawattsbazillion percent faster!" ... than a 9600baud (remember when 14.4 was FAST?) modem connected to a telegraph. Interesting. As a member of the current 20-somethings (I think marketers call us Generation Y) – I find superlatives to be an instant turn off. As soon as a firm claims to be “the best” I mentally append “as compared to a snail at the bottom of a bucket of cement”.

My favorite example is Broadband Internet commercials; “We’re 3 Jiggawattsbazillion percent faster!” … than a 9600baud (remember when 14.4 was FAST?) modem connected to a telegraph.

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