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	<title>Comments on: Who will win? Customers vs. Company Policy</title>
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	<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/</link>
	<description>Learn beneficial marketing and business principles from everyday experiences</description>
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		<title>By: Joe Rawlinson</title>
		<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/comment-page-1/#comment-4435</link>
		<dc:creator>Joe Rawlinson</dc:creator>
		<pubDate>Tue, 20 Nov 2007 14:43:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/#comment-4435</guid>
		<description>John,

The manager may very well have been stretched thin and been underpaid. Nevertheless, my example is a great one of how large stores have essentially eliminated personal and caring service in the name of &quot;cost savings.&quot; 

If the manager had gone the extra mile and created a &quot;wow&quot; experience, I would have sang his praises from this very blog and recruited all my friends to shop there. Nevertheless, the story played out differently. This just underscores the impact that front line employees can have on customer loyalty and long term revenues from customers.

I appreciate your point about shopping at locally owned stores. Thanks for bringing that up as a great alternative to the large box syndrome. A great book to read on the subject of shopping and the customer experience is &lt;em&gt;&lt;a href=&quot;http://www.returncustomer.com/2006/10/19/book-review-shopportunity/&quot; rel=&quot;nofollow&quot;&gt;Shopportunity&lt;/a&gt;&lt;/em&gt;.</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>The manager may very well have been stretched thin and been underpaid. Nevertheless, my example is a great one of how large stores have essentially eliminated personal and caring service in the name of &#8220;cost savings.&#8221; </p>
<p>If the manager had gone the extra mile and created a &#8220;wow&#8221; experience, I would have sang his praises from this very blog and recruited all my friends to shop there. Nevertheless, the story played out differently. This just underscores the impact that front line employees can have on customer loyalty and long term revenues from customers.</p>
<p>I appreciate your point about shopping at locally owned stores. Thanks for bringing that up as a great alternative to the large box syndrome. A great book to read on the subject of shopping and the customer experience is <em><a href="http://www.returncustomer.com/2006/10/19/book-review-shopportunity/" rel="nofollow">Shopportunity</a></em>.</p>
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		<title>By: john timson</title>
		<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/comment-page-1/#comment-4429</link>
		<dc:creator>john timson</dc:creator>
		<pubDate>Mon, 19 Nov 2007 23:59:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/#comment-4429</guid>
		<description>You are ludicrous.  I shop at Sears as well as other large chains.  I go to them for selection and price.  If you are a small business owner, why aren&#039;t you shopping at your locally-owned appliance store?  There are obviously reasons you went to Sears.  Go to the local shop, and maybe get a smaller selection with higher prices.

Asking a manager to do all that leg-work for your price protection guarantee is, again, ludicrous.  To think he would have the free time you described amazes me.  He is most likely stretched thin and underpaid.  

Any customer who feels entitled is a problem waiting to happen.

You asked for a better deal, and were offered a solution:  a credit card.  Short of meeting them on that compromise, go elsewhere!</description>
		<content:encoded><![CDATA[<p>You are ludicrous.  I shop at Sears as well as other large chains.  I go to them for selection and price.  If you are a small business owner, why aren&#8217;t you shopping at your locally-owned appliance store?  There are obviously reasons you went to Sears.  Go to the local shop, and maybe get a smaller selection with higher prices.</p>
<p>Asking a manager to do all that leg-work for your price protection guarantee is, again, ludicrous.  To think he would have the free time you described amazes me.  He is most likely stretched thin and underpaid.  </p>
<p>Any customer who feels entitled is a problem waiting to happen.</p>
<p>You asked for a better deal, and were offered a solution:  a credit card.  Short of meeting them on that compromise, go elsewhere!</p>
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		<title>By: Joe Rawlinson</title>
		<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/comment-page-1/#comment-4131</link>
		<dc:creator>Joe Rawlinson</dc:creator>
		<pubDate>Sat, 27 Oct 2007 13:20:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/#comment-4131</guid>
		<description>Cindy,

I don&#039;t expect to get everything for free. I do expect to be treated with respect. Sears didn&#039;t want to do that so I offered an ideal scenario of what could have been.

I take it from your comment that you don&#039;t feel frequent buyer or loyalty programs are worth the effort. That is unfortunate since those can help build long-term relationships with customers that will keep their shopping dollars returning for more purchases.</description>
		<content:encoded><![CDATA[<p>Cindy,</p>
<p>I don&#8217;t expect to get everything for free. I do expect to be treated with respect. Sears didn&#8217;t want to do that so I offered an ideal scenario of what could have been.</p>
<p>I take it from your comment that you don&#8217;t feel frequent buyer or loyalty programs are worth the effort. That is unfortunate since those can help build long-term relationships with customers that will keep their shopping dollars returning for more purchases.</p>
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		<title>By: Cindy</title>
		<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/comment-page-1/#comment-4123</link>
		<dc:creator>Cindy</dc:creator>
		<pubDate>Sat, 27 Oct 2007 03:49:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/#comment-4123</guid>
		<description>In my opinon, pulling you into an office to make calls isn&#039;t even worth the effort. You are wasting the associates time and the manager&#039;s time by trying to be a cheap sleezeball. Just because you&#039;ve purchased some appliances (like every other american) does not mean you deserve anything. I guess your mentality is that if you shop at one store all the time, pretty soon you should just be able to walk into a store and pick up new items for your home without even paying a cent. If that was the case, Target and Walmart should be filling my fridge every week with groceries and household products. Stop being so cheap.</description>
		<content:encoded><![CDATA[<p>In my opinon, pulling you into an office to make calls isn&#8217;t even worth the effort. You are wasting the associates time and the manager&#8217;s time by trying to be a cheap sleezeball. Just because you&#8217;ve purchased some appliances (like every other american) does not mean you deserve anything. I guess your mentality is that if you shop at one store all the time, pretty soon you should just be able to walk into a store and pick up new items for your home without even paying a cent. If that was the case, Target and Walmart should be filling my fridge every week with groceries and household products. Stop being so cheap.</p>
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		<title>By: Joe Rawlinson</title>
		<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/comment-page-1/#comment-2759</link>
		<dc:creator>Joe Rawlinson</dc:creator>
		<pubDate>Fri, 06 Jul 2007 23:17:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/#comment-2759</guid>
		<description>James,

You&#039;re right, it is all about &quot;me, me, me.&quot; Me, the customer. Businesses will fail if they don&#039;t serve the customer. I believe every customer should be treated special. Especially those that are loyal, long-term customers.

I mentioned in my first comment on how, from a business stand point, my Sears dishwasher could have been discounted.

My ideal scenario of the manager calling the competition was one way he could have made a great impression on me. He chose a different path and decided to confront me in an aggressive, and condescending stance.</description>
		<content:encoded><![CDATA[<p>James,</p>
<p>You&#8217;re right, it is all about &#8220;me, me, me.&#8221; Me, the customer. Businesses will fail if they don&#8217;t serve the customer. I believe every customer should be treated special. Especially those that are loyal, long-term customers.</p>
<p>I mentioned in my first comment on how, from a business stand point, my Sears dishwasher could have been discounted.</p>
<p>My ideal scenario of the manager calling the competition was one way he could have made a great impression on me. He chose a different path and decided to confront me in an aggressive, and condescending stance.</p>
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		<title>By: James</title>
		<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/comment-page-1/#comment-2756</link>
		<dc:creator>James</dc:creator>
		<pubDate>Fri, 06 Jul 2007 17:24:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/#comment-2756</guid>
		<description>There is a price on items sold for a reason.  If that is too much for you, don&#039;t buy it.  Very simple.  The fact that you believe you deserve special treatment says it all.  I&#039;m more important.  Me, me, me.  If that was all it would be one thing.  But you expected him to call his competitors?  That is just crazy.  I don&#039;t want to do the work myself, i&#039;ll let him do it.  You believe because it&#039;s a big company that they have money to give.  You simpily don&#039;t have a clue, and don&#039;t care.  Unless it&#039;s for your benefit.</description>
		<content:encoded><![CDATA[<p>There is a price on items sold for a reason.  If that is too much for you, don&#8217;t buy it.  Very simple.  The fact that you believe you deserve special treatment says it all.  I&#8217;m more important.  Me, me, me.  If that was all it would be one thing.  But you expected him to call his competitors?  That is just crazy.  I don&#8217;t want to do the work myself, i&#8217;ll let him do it.  You believe because it&#8217;s a big company that they have money to give.  You simpily don&#8217;t have a clue, and don&#8217;t care.  Unless it&#8217;s for your benefit.</p>
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		<title>By: Joe Rawlinson</title>
		<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/comment-page-1/#comment-2234</link>
		<dc:creator>Joe Rawlinson</dc:creator>
		<pubDate>Thu, 31 May 2007 17:46:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/#comment-2234</guid>
		<description>Karen: Fortunately, our sales representative knew what she was talking about. Looks like we didn&#039;t get the &quot;Not the Sharpest Tool&quot; associate you got! Our problem was with her lack of authority to close the sale and, of course, her rude manager.

Your statement about &quot;quality and service&quot; going downhill should be a red flag to any business that closely monitors customer loyalty. Thanks for sharing your experience.</description>
		<content:encoded><![CDATA[<p>Karen: Fortunately, our sales representative knew what she was talking about. Looks like we didn&#8217;t get the &#8220;Not the Sharpest Tool&#8221; associate you got! Our problem was with her lack of authority to close the sale and, of course, her rude manager.</p>
<p>Your statement about &#8220;quality and service&#8221; going downhill should be a red flag to any business that closely monitors customer loyalty. Thanks for sharing your experience.</p>
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		<title>By: Karen</title>
		<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/comment-page-1/#comment-2159</link>
		<dc:creator>Karen</dc:creator>
		<pubDate>Mon, 28 May 2007 14:34:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/#comment-2159</guid>
		<description>Too funny b/c I just posted a Sears related post today (also how I was less than satisfied with their service)
http://www.pediascribe.com/20070528/look-what-i-got/

I didn&#039;t go in looking for a discount b/c I was already buying a fairly cheap dishwasher that was already on a pretty good sale (I&#039;ve been watching them for months) but I expected to be helped by knowledgable Sears employees and I didn&#039;t get that.

We, also, have bought stoves, refridgerators, washers, dryers, etc through Sears but may have to reconsider for our next appliance. I&#039;ve noticed Sears quality and service has gone downhill in the last several years. (and don&#039;t even get me started on the whole Lands&#039; End section in their stores---that only carries a few of their styles and not even in all of the sizes!)</description>
		<content:encoded><![CDATA[<p>Too funny b/c I just posted a Sears related post today (also how I was less than satisfied with their service)<br />
<a href="http://www.pediascribe.com/20070528/look-what-i-got/" rel="nofollow">http://www.pediascribe.com/20070528/look-what-i-got/</a></p>
<p>I didn&#8217;t go in looking for a discount b/c I was already buying a fairly cheap dishwasher that was already on a pretty good sale (I&#8217;ve been watching them for months) but I expected to be helped by knowledgable Sears employees and I didn&#8217;t get that.</p>
<p>We, also, have bought stoves, refridgerators, washers, dryers, etc through Sears but may have to reconsider for our next appliance. I&#8217;ve noticed Sears quality and service has gone downhill in the last several years. (and don&#8217;t even get me started on the whole Lands&#8217; End section in their stores&#8212;that only carries a few of their styles and not even in all of the sizes!)</p>
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		<title>By: Joe Rawlinson</title>
		<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/comment-page-1/#comment-2058</link>
		<dc:creator>Joe Rawlinson</dc:creator>
		<pubDate>Thu, 24 May 2007 12:33:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/#comment-2058</guid>
		<description>Cynthia: Thanks for sharing your experience. While I&#039;m glad to see I&#039;m not alone, it does underscore the sad state of customer service at Sears.

I liked your point about the &quot;premiere&quot; treatment. That is one area where the service must live up to the name or customers will quickly see the irony and be disappointed as you were.</description>
		<content:encoded><![CDATA[<p>Cynthia: Thanks for sharing your experience. While I&#8217;m glad to see I&#8217;m not alone, it does underscore the sad state of customer service at Sears.</p>
<p>I liked your point about the &#8220;premiere&#8221; treatment. That is one area where the service must live up to the name or customers will quickly see the irony and be disappointed as you were.</p>
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		<title>By: Cynthia Sarver</title>
		<link>http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/comment-page-1/#comment-2036</link>
		<dc:creator>Cynthia Sarver</dc:creator>
		<pubDate>Wed, 23 May 2007 15:44:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/04/19/who-will-win-customers-vs-company-policy/#comment-2036</guid>
		<description>Ok, I used to be a loyal Sears customer.  Now I am looking elsewhere for my appliances and service.  Sears customer service has become &quot;Let&#039;s argue with the customer, get them frustrated, then hang up on them or walk away when they get testy.&quot;

I wholeheartedly agree that some type of discount should have been offered.  Previously, each time I called for a service call, the associate always thanked me for being a premiere Sears customer.  However, the courtesy ends there.  Even though they can tell from the computer how much money you have spent with them, premiere customers do not get ANY preferential treatment: 3-4 weeks for scheduling repair service, no discount on new purchases, and the same inept customer service reps.

They will send out invitations to Preferred Customer Sales events, but that only applies to the timeframe and products that they offer. So, you must buy things that they want you to buy in their timeframe, not yours, to get any type of discount.

Sorry, Sears, you just lost a &quot;premiere&quot; customer.</description>
		<content:encoded><![CDATA[<p>Ok, I used to be a loyal Sears customer.  Now I am looking elsewhere for my appliances and service.  Sears customer service has become &#8220;Let&#8217;s argue with the customer, get them frustrated, then hang up on them or walk away when they get testy.&#8221;</p>
<p>I wholeheartedly agree that some type of discount should have been offered.  Previously, each time I called for a service call, the associate always thanked me for being a premiere Sears customer.  However, the courtesy ends there.  Even though they can tell from the computer how much money you have spent with them, premiere customers do not get ANY preferential treatment: 3-4 weeks for scheduling repair service, no discount on new purchases, and the same inept customer service reps.</p>
<p>They will send out invitations to Preferred Customer Sales events, but that only applies to the timeframe and products that they offer. So, you must buy things that they want you to buy in their timeframe, not yours, to get any type of discount.</p>
<p>Sorry, Sears, you just lost a &#8220;premiere&#8221; customer.</p>
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