• Do you want customers? —
  Why do businesses ignore prospective customers? You may be too busy today but what about next month when you really need the business? Responding positively to prospects builds both long term loyalty and a potential referral source.
• CEO as Customer Evangelist —
  Imagine the difference to your customers if your CEO and other decision makers are advocates for the customer.
• How not to pitch a blogger —
  The most effective pitches I’ve received as a blogger are not cut-and-paste emails but rather those that have personal messages attached where the sender obviously read and is commenting on something I’ve written.

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