The Holy Crap Reaction to Competition -- When you spot another company in your market that seems to be doing exactly what you're doing, don't panic! Focus on your strengths and core goals and press ahead. (Thanks Demetrius for the link) Seth's Blog: Three humps and a stick (on pricing) -- Seth … [Read more...]
Here’s a Quick Way to Track Down Customer Feedback
Earlier this week I posted about Logoworks' automated email message that had a typo. Within a few hours of posting that story to ReturnCustomer.com, I had a voice mail and two emails from a Logoworks PR representative. That is quicker than some of you even got around to reading the original … [Read more...]
Do you read your company’s automated emails?
My wife and I decided to try out Logoworks this past week. After starting her order, Logoworks apparently sent her an automated email showing how she could finish the process. The email even offered help if we needed any. We could simply call their toll free number, listed as "1-800-xxx-xxxx." … [Read more...]
Guaranteed Revenue: Serving Large Groups of Customers
If you could guarantee the business of a large group of people, would you? I'm taking my team out to lunch to celebrate our recent successes. I figured since we have a large group (17 people) that I should make reservations. I called Olive Garden and asked if they could accommodate a group my … [Read more...]
Always Do More Than Is Expected
Last week a little neighbor girl knocked on our door. She and a friend were selling lemonade, gum, and pickles. She pointed across the street so I could see their store, which was really just a table and chair on the sidewalk. I asked how much the gum was and told her I'd take two pieces. She … [Read more...]
How Does Marketing Impact Gross Margins?
Gross Margins are a great indicator of the health of your business. As you may know, you can calculate your gross margin with this equation: Revenues - Cost of Goods Sold = Gross Margin Marketing expenses usually come in further down the income statement. Therefore adjusting marketing expenses … [Read more...]
Is Your Glass Half Full?
Doug over at Service Untitled asked me if my glass was half-full. He asked four questions: How full is your glass? What kind of glass is it? What’s in the glass? Reasons for #1, #2, & #3? So I'm going to answer them and give the answer to #4 as I go along. 1. How full is your … [Read more...]
Make Low Price Guarantees Automatic
I've seen lots of "low price guarantees" while shopping recently. The premise is usually the same regardless of the institution: if you find a lower price in 30 days, we'll match it. Or, if you're lucky, the business will match the lower price and give you a little bonus. So what's the … [Read more...]
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