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	<title>Comments on: What Your Long Time Customers Want to Hear</title>
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	<link>http://www.returncustomer.com/2007/07/09/what-your-long-time-customers-want-to-hear/</link>
	<description>Learn beneficial marketing and business principles from everyday experiences</description>
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		<title>By: Rhianna Clarke</title>
		<link>http://www.returncustomer.com/2007/07/09/what-your-long-time-customers-want-to-hear/comment-page-1/#comment-24542</link>
		<dc:creator>Rhianna Clarke</dc:creator>
		<pubDate>Mon, 23 Jun 2008 14:25:35 +0000</pubDate>
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		<description>Great articles here, thank you.  More than ever, today communication is key.  How we write ad copy for customers is one that seems to hang a lot of people up.  Not trusting in their ability to write, they falter and write too little. Hiring sales copy writers is expensive.  I tried to teach myself writing sales copy and did so-so at it.  I found a copywriting software program, Glyphius (http://glyphius.com) that gave me confidence in writing positive words for my business materials.  The software scores how positive your words are, then you change a few, bringing up your score.  Now I write my own business materials and love doing so.</description>
		<content:encoded><![CDATA[<p>Great articles here, thank you.  More than ever, today communication is key.  How we write ad copy for customers is one that seems to hang a lot of people up.  Not trusting in their ability to write, they falter and write too little. Hiring sales copy writers is expensive.  I tried to teach myself writing sales copy and did so-so at it.  I found a copywriting software program, Glyphius (<a href="http://glyphius.com" rel="nofollow">http://glyphius.com</a>) that gave me confidence in writing positive words for my business materials.  The software scores how positive your words are, then you change a few, bringing up your score.  Now I write my own business materials and love doing so.</p>
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		<title>By: Joe Rawlinson</title>
		<link>http://www.returncustomer.com/2007/07/09/what-your-long-time-customers-want-to-hear/comment-page-1/#comment-2967</link>
		<dc:creator>Joe Rawlinson</dc:creator>
		<pubDate>Tue, 31 Jul 2007 03:08:32 +0000</pubDate>
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		<description>James: Thanks for the link in your post. I enjoyed your additional insight on the topic.</description>
		<content:encoded><![CDATA[<p>James: Thanks for the link in your post. I enjoyed your additional insight on the topic.</p>
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		<title>By: James Taylor</title>
		<link>http://www.returncustomer.com/2007/07/09/what-your-long-time-customers-want-to-hear/comment-page-1/#comment-2890</link>
		<dc:creator>James Taylor</dc:creator>
		<pubDate>Thu, 26 Jul 2007 20:24:49 +0000</pubDate>
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		<description>Nice post - part of the prompt for this one on growing your existing business by managing decisions
http://www.edmblog.com/weblog/2007/07/growing-your-bu.html
JT</description>
		<content:encoded><![CDATA[<p>Nice post &#8211; part of the prompt for this one on growing your existing business by managing decisions<br />
<a href="http://www.edmblog.com/weblog/2007/07/growing-your-bu.html" rel="nofollow">http://www.edmblog.com/weblog/2007/07/growing-your-bu.html</a><br />
JT</p>
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