Weekend Reading – July 14th

What do I need to do to provide good online customer service? —
Great list of the basics you need to establish in providing quality online customer service. However, If you truly want to "wow" your customers, you’ll need to go beyond these basics.
5 business lessons from Costco —
Costco is incredibly efficient in serving customers and providing well for its employees. Costco’s success is directly linked to the principles and philosophy discussed in this article. What can your business learn from them?
The human side of marketing, or, Capitalizing on your mistakes —
Turn a mistake into an opportunity to show your company isn’t just a big machine. Add the personal touch and you can let customers know you really care about them.

Like this Article? Here's how to get more...