There is always a bit of uncertainty when a customer decides to make a purchase. By immediately giving positive feedback to the customer that they made the right decision, you can remove that doubt. I went to lunch last week at la Madeleine, a French bakery and restaurant. I wasn't quite sure … [Read more...]
Inconsistent Information Will Confuse Your Customers
Today's post is a first hand experience by Joe's wife Mindy. Her story highlights the need for consistency and uniformity on each interaction with customers. We recently had an IKEA open about 15 miles up the road from us. Just like everyone else in the city of Austin, we made our obligatory trip … [Read more...]
Customers Don’t Know What They Want
Customers will come to your business seeking a solution. They need help with a problem that you are aptly suited to solve. Many times they will rely on your expertise because they don't fully understand everything about your product, service, or industry. Do More Than a Customer Could Our … [Read more...]
Does Your Business Model Prevent Customer Satisfaction?
My wife and I have been struggling with creating a logo for our company. We decided to try Logoworks. Despite their quick response from the public relations department, we've had nothing but trouble with the logo process. One of our principle frustrations is that our ideas and input don't seem to … [Read more...]
Niche Focus on Solving a Customer’s Problem
Think about something that you have to do that is always a pain. Something that you don't like to do, don't look forward to, but always have to do. Your pain points can very well be business opportunities. The voluminous amount of regulations, laws, taxes, requirements, licensing, restrictions, … [Read more...]
End on a Good Note
The one thing your customers will remember is that last few moments of your interaction with them. Our recent family vacation took us through Las Vegas' airport to catch a connecting flight. As we landed, one of the Southwest Airlines flight attendants started singing an Elvis song to us over the … [Read more...]
Business Enthusiasm
When you greet customers with enthusiasm, they can't help but get excited about their experience with you. Last Saturday I stopped by a Krispie Kreme Doughnuts. Their "hot light" was on, meaning they were making fresh glazed doughnuts. If you stop in during that time, they'll give you a free … [Read more...]
How to Get People Talking About You
The more comfortable you are with your customers, the easier it is to ask for referrals. On our recent family vacation, my wife and I attended a melodrama at the Pickleville Playhouse. The lighthearted show created a very casual atmosphere. It was therefore very easy for the actor at the end to … [Read more...]
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