Comments on: Why You Need to Reaffirm Customer Decisions http://www.returncustomer.com/2007/08/31/why-you-need-to-reaffirm-customer-decisions/ Learn beneficial marketing and business principles from everyday experiences Fri, 12 Mar 2010 15:50:33 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Bruce Bailey http://www.returncustomer.com/2007/08/31/why-you-need-to-reaffirm-customer-decisions/comment-page-1/#comment-3537 Bruce Bailey Wed, 12 Sep 2007 16:35:52 +0000 http://www.returncustomer.com/2007/08/31/why-you-need-to-reaffirm-customer-decisions/#comment-3537 I had to look up the meaning of concept in Mike Craig's post (you academics!), but now that I know what he's talking about, I agree with him. :) I had to look up the meaning of concept in Mike Craig’s post (you academics!), but now that I know what he’s talking about, I agree with him.

:)

]]> By: Joe Rawlinson http://www.returncustomer.com/2007/08/31/why-you-need-to-reaffirm-customer-decisions/comment-page-1/#comment-3432 Joe Rawlinson Tue, 04 Sep 2007 01:02:04 +0000 http://www.returncustomer.com/2007/08/31/why-you-need-to-reaffirm-customer-decisions/#comment-3432 James: Automated systems are a great way to follow-up with customers. Like your post mentions, you can find the words and phrases that match your customer's situation and have them show up every time a transaction occurs. Mike: <a href="http://skepdic.com/cognitivedissonance.html" rel="nofollow">Cognitive dissonance</a> is an interesting theory. People don't like to admit they made a bad decision so you, the vendor, can help reassure them that their decision was a good one! James: Automated systems are a great way to follow-up with customers. Like your post mentions, you can find the words and phrases that match your customer’s situation and have them show up every time a transaction occurs.

Mike: Cognitive dissonance is an interesting theory. People don’t like to admit they made a bad decision so you, the vendor, can help reassure them that their decision was a good one!

]]> By: Mike Craig http://www.returncustomer.com/2007/08/31/why-you-need-to-reaffirm-customer-decisions/comment-page-1/#comment-3429 Mike Craig Mon, 03 Sep 2007 22:46:42 +0000 http://www.returncustomer.com/2007/08/31/why-you-need-to-reaffirm-customer-decisions/#comment-3429 So, the academic term would be "reducing cognitive dissonance" Great post. So, the academic term would be “reducing cognitive dissonance”

Great post.

]]> By: James Taylor http://www.returncustomer.com/2007/08/31/why-you-need-to-reaffirm-customer-decisions/comment-page-1/#comment-3389 James Taylor Fri, 31 Aug 2007 21:53:59 +0000 http://www.returncustomer.com/2007/08/31/why-you-need-to-reaffirm-customer-decisions/#comment-3389 Great post. Made me think about this in terms of automated systems so I posted about it http://www.edmblog.com/weblog/2007/08/is-your-system-.html JT Author of "Smart (Enough) Systems" Great post. Made me think about this in terms of automated systems so I posted about it http://www.edmblog.com/weblog/2007/08/is-your-system-.html
JT

Author of “Smart (Enough) Systems”

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