Your customers aren't numbers. They are people. A simple greeting is all it may take to personalize your service and start a great relationship. On her blog Customers Are Always, Maria Palma brought up some excellent points about treating customers. In her post, she quoted the Trainer's Blog on … [Read more...]
Honesty is the Best Policy
You need your customers to be honest in their business dealings with you. Your company's financial health and long-term viability rely on honesty in your transactions. Mark Twain commented on honesty: Honesty is the best policy - when there is money in it. source Money is a powerful … [Read more...]
Happy Employees Give Better Service
Happy employees make customer interactions better. Grumpy employees will more often than not, spread their negativity to your customers. This past weekend we drove on some of our area toll roads for the first time since they were completed. Since we didn't have the automatic toll tag sticker, we … [Read more...]
A Secret of Offline Advertisements
Your advertisements will only be effective if they are targeted to the needs of those viewing them. This past weekend we drove through the Hill Country here in central Texas out to a pumpkin patch. We took a small, two lane state road that had its fair share of curves and ups and downs. There … [Read more...]
Don’t Let Your Website Show Its Age
Your online application or website must stay current or people will lose confidence in your company. This may seem like common sense but unfortunately as your website grows, there will be pieces that you forget about. We recently tried to redeem some of our frequent flier airline miles via our … [Read more...]
When the Original Goes Missing
During our summer vacation this year at Bear Lake, Utah we enjoyed their famous raspberry ice cream shakes. Rumor had it that most of the raspberries aren't even grown in the Bear Lake Valley any more. This is despite the fact that they have an annual Raspberry Days festival! So why not just … [Read more...]
Return Policies and Common Sense
When you handle customer returns or exchanges, don't let your company policy blind you to common sense. A friend of mine told me about her recent trip to Target. She had purchased a Target brand rug for her home. When she got it home, she realized it was too small and decided to return it to the … [Read more...]
Sure-Fire Way to Prevent People from Unsubscribing
Once upon a time I signed up for an email newsletter. I tried to unsubscribe from this newsletter a few weeks ago. When I clicked on the unsubscribe link at the bottom of the email I saw this page: You'll notice that there are two radio buttons but no label on them. I clicked the "Change … [Read more...]
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