Any fear, uncertainty, or doubt that stands between your online customer and a successful checkout must be removed for your business to succeed. In a world bombarded by bad news of security breeches, hackers, and spam, customers are more and more weary of anything that doesn't feel right. After … [Read more...]
Listen to What Your Customers Don’t Want
People are typically more vocal about what they don't want than what they do want. Your business needs to be sensitive to what customers are trying to communicate when they state their preferences. Make a Choice Imagine you had to choose one of the following: Being forced to do something … [Read more...]
Telling Customers vs. Doing it for Them
Does your company tell customers what to do? Or does it do it for them? Whenever I get out of my car and leave the headlights on, my car starts to ding a little warning. This ding continues until I take action and turn off the lights. It is annoying, but that is the point: the car wants me to … [Read more...]
Identify and Learn From Your Mistakes
Asking for customer feedback is only one piece of the puzzle. You can't forget to take action and improve your business based on what you learn from feedback and your own observations. My business uses a mailbox service for our post office box. The other day a publisher sent me a book to review. … [Read more...]
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