<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Listen to What Your Customers Don&#8217;t Want</title>
	<atom:link href="http://www.returncustomer.com/2007/11/08/listen-to-what-your-customers-dont-want/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.returncustomer.com/2007/11/08/listen-to-what-your-customers-dont-want/</link>
	<description>Learn beneficial marketing and business principles from everyday experiences</description>
	<lastBuildDate>Tue, 06 Jul 2010 14:08:53 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
	<item>
		<title>By: Joe Rawlinson</title>
		<link>http://www.returncustomer.com/2007/11/08/listen-to-what-your-customers-dont-want/comment-page-1/#comment-5658</link>
		<dc:creator>Joe Rawlinson</dc:creator>
		<pubDate>Mon, 04 Feb 2008 17:10:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/11/08/listen-to-what-your-customers-dont-want/#comment-5658</guid>
		<description>K Jones: Thanks for sharing those great examples. I agree that the store needs to listen to what the customer wants and honestly tell them if it is available. When it isn&#039;t available, it is a great opportunity for the sales person to get to understand the customer&#039;s needs to see if there is something else that would solve the problem. However, this step must only come after you show the customer what they first requested.</description>
		<content:encoded><![CDATA[<p>K Jones: Thanks for sharing those great examples. I agree that the store needs to listen to what the customer wants and honestly tell them if it is available. When it isn&#8217;t available, it is a great opportunity for the sales person to get to understand the customer&#8217;s needs to see if there is something else that would solve the problem. However, this step must only come after you show the customer what they first requested.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: K Jones</title>
		<link>http://www.returncustomer.com/2007/11/08/listen-to-what-your-customers-dont-want/comment-page-1/#comment-5657</link>
		<dc:creator>K Jones</dc:creator>
		<pubDate>Mon, 04 Feb 2008 16:34:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.returncustomer.com/2007/11/08/listen-to-what-your-customers-dont-want/#comment-5657</guid>
		<description>While you&#039;re right about what customers do and don&#039;t want, whether stores and businesses will listen is another matter.

When I buy (for example) a shirt, I&#039;ll say what I want explicitly: collar size, chest size, colours (solids only) and material (always 100% cotton or silk).  And yet, even in the highest end men&#039;s shops, I am constantly barraged by laziness and &quot;money first&quot; mentalities.  They&#039;ll say, &quot;Here&#039;s one!&quot; and show me something that doesn&#039;t meet all the criteria, and sometimes not a single one.

Notice the critical word: all.  If I were to say, &quot;a shirt&quot;, that might mean anything, but when I speak explicitly in every detail, I expect them to listen and not show me anything except what matches it exactly.  If they don&#039;t have it, they should just say, &quot;We don&#039;t have it,&quot; instead of trying to whore a product I will never buy.  An honest &quot;No&quot; is far more welcome and appealing than a hard sell.

Almost no stores nowadays are concerned with giving customers what is wanted, only with moving product out the door.  The reality is, they won&#039;t move any product if they don&#039;t have the respect to listen.  And this doesn&#039;t just apply to permanent goods like clothes, cars, and computers, it&#039;s also true of perishables (e.g. serving &quot;medium rare&quot; when the customer orders well done&quot; is unacceptable).</description>
		<content:encoded><![CDATA[<p>While you&#8217;re right about what customers do and don&#8217;t want, whether stores and businesses will listen is another matter.</p>
<p>When I buy (for example) a shirt, I&#8217;ll say what I want explicitly: collar size, chest size, colours (solids only) and material (always 100% cotton or silk).  And yet, even in the highest end men&#8217;s shops, I am constantly barraged by laziness and &#8220;money first&#8221; mentalities.  They&#8217;ll say, &#8220;Here&#8217;s one!&#8221; and show me something that doesn&#8217;t meet all the criteria, and sometimes not a single one.</p>
<p>Notice the critical word: all.  If I were to say, &#8220;a shirt&#8221;, that might mean anything, but when I speak explicitly in every detail, I expect them to listen and not show me anything except what matches it exactly.  If they don&#8217;t have it, they should just say, &#8220;We don&#8217;t have it,&#8221; instead of trying to whore a product I will never buy.  An honest &#8220;No&#8221; is far more welcome and appealing than a hard sell.</p>
<p>Almost no stores nowadays are concerned with giving customers what is wanted, only with moving product out the door.  The reality is, they won&#8217;t move any product if they don&#8217;t have the respect to listen.  And this doesn&#8217;t just apply to permanent goods like clothes, cars, and computers, it&#8217;s also true of perishables (e.g. serving &#8220;medium rare&#8221; when the customer orders well done&#8221; is unacceptable).</p>
]]></content:encoded>
	</item>
</channel>
</rss>
