In our digital age, returning purchased software and getting a refund should be quick and painless. Unfortunately, it often is just the opposite. Why Customers Want to Return Software Last week I purchased Norton Internet Security 2008. This security suite for my computer promised "improved … [Read more...]
Customers Expect Bulletproof Shipping
Customers trust that their orders will arrive in a safe and timely manner. How does your business ensure that nothing bad happens in transit? Use Proper Packaging Sir Isaac Newton and his laws of physics will be working overtime against your package as it travels to your customer. It will be … [Read more...]
Why Customers Care About Reservations
When customers make reservations, they fully expect to get what they are requesting. When you combine a reservation with a deposit, or up-front charge, expectations are even higher. On a recent business trip to Las Vegas, I stayed at Harrah's on the famous Las Vegas Strip. I had made my … [Read more...]
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