Comments on: An Easier Way for Software Returns http://www.returncustomer.com/2008/01/30/an-easier-way-for-software-returns/ Learn beneficial marketing and business principles from everyday experiences Tue, 06 Jul 2010 14:08:53 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Joe Rawlinson http://www.returncustomer.com/2008/01/30/an-easier-way-for-software-returns/comment-page-1/#comment-5563 Joe Rawlinson Thu, 31 Jan 2008 14:22:10 +0000 http://www.returncustomer.com/2008/01/30/an-easier-way-for-software-returns/#comment-5563 Meikah, You're right about the relationship building. By making it so easy to return a product, the customer is that much more likely to try it again later. When things get difficult, like in my example, why would a customer want to go through that hassle again? To avoid the trouble, the customer will probably just go with one of your competitors. Meikah,

You’re right about the relationship building. By making it so easy to return a product, the customer is that much more likely to try it again later. When things get difficult, like in my example, why would a customer want to go through that hassle again? To avoid the trouble, the customer will probably just go with one of your competitors.

]]> By: Meikah Delid http://www.returncustomer.com/2008/01/30/an-easier-way-for-software-returns/comment-page-1/#comment-5557 Meikah Delid Thu, 31 Jan 2008 07:31:20 +0000 http://www.returncustomer.com/2008/01/30/an-easier-way-for-software-returns/#comment-5557 Definitely, those 3 simple, easy steps should have done it. And it lets you and Norton create a relationship that could last a lifetime. Many companies don't realize that if only they can make their customers' lives easier, life would be easier on them, too. :) Definitely, those 3 simple, easy steps should have done it. And it lets you and Norton create a relationship that could last a lifetime. Many companies don’t realize that if only they can make their customers’ lives easier, life would be easier on them, too. :)

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