In his book Web Design and Marketing Solutions for Business Websites, Kevin Potts, an Internet veteran and blogger, offers a great guide to help you improve your current site or build the next one from scratch.
Throughout the book, the author clearly demonstrates his understanding of web users and provides solutions that best help turn them into customers.
Clear Examples
The strength of this book lies in its clear examples. Potts provides both screen shots and detailed analysis that will help you apply the principles to your individual situation. He covers everything from accessibility to navigation to corporate blogging and ecommerce.
This book compiles numerous best practices and usable designs that you will be able to leverage as you work on your website.
How-To Pointers
For the technically inclined, Potts offers some quick “how-to” pieces with examples of HTML, Javascript, or CSS. Additionally, he includes website references if you want to learn more about implementing some of his recommendations. This book isn’t a technical book as it mostly demonstrates best practices and then points you in the right direction for the implementation.
Joe’s Recommendation
Buy a Copy – Web Design and Marketing Solutions for Business Websites is a great reference to have on your shelf. When it comes time to work on a section of your site, you can review the recommendations in the corresponding chapter. You probably won’t read this entire book in one sitting. Weighing in at over 350 pages, it is best to pick and choose the sections that are applicable to you.
Buy Web Design and Marketing Solutions for Business Websites on Amazon.com.
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Bob Nolin
May 9, 2008
Seems a bit disingenuous to review books that you have an affiliate link for. Do you ever pan a book that you’re also “selling”?
It’s getting harder and harder to find genuine, objective reviews on the Internet. Most reviews are just people trying to drive traffic and earn affiliate money.
Joe Rawlinson
May 11, 2008
Bob,
My book reviews do have affiliate links although that doesn’t change how I feel about the book. I’ll always share my honest opinion on any book I review.