Return Customer turns 3 years old this week! Thank you, loyal readers, for making this another great year. I once again reviewed the data on how people arrive at this site. There seem to be some perennial favorites among the most read and referring sites when compared to last year. Top 5 Most … [Read more...]
Don’t Stick it to Your Customer
Do you have company policies or practices that are literally a slap in your customers' face? Many businesses spend significant resources in marketing and recruiting customers to turn around and take advantage of these very customers. On a recent family vacation to San Diego, we visited both … [Read more...]
5 Ways to Better Treat Your Customers
Today’s article is from guest author Heather Johnson. Beyond advertising, the way you treat your customers will define your company. The best advertising in the world can’t compensate for a lack in customer service. The word-of-mouth that is generated about your company travels much more … [Read more...]
Leave the Door Open for Customers
I mentioned recently that I had to return some defective software to the manufacturer. While the process was unnecessarily complicated, it did have a happy ending. Norton dutifully sent me the check to refund my purchase price. However, the check was for a little more than my receipt had … [Read more...]
The Business Impact of Moral Decay
The United States has hit a recent subprime mortgage crisis. At its core this was brought on by questionable lending practices to people that really shouldn't have been given loans. All of this was done in the name of revenue and profits for the banking institutions. Unfortunately, this … [Read more...]
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