Does your website let customers pick options that you know aren’t available? To get the most out of your website, it should automate the validation of customers' selections. Validate Inputs My wife and I have been trying for months to get reservations at a local restaurant, Fonda San Miguel. … [Read more...]
Why is milk at the back of the store?
picture by iBjorn How many times have you run to the grocery store to buy milk? Where is that milk always located? At the back of the store. Why is that? Most likely, the grocery store wants you to walk past lots of other items that may catch your eye and that you'll hopefully … [Read more...]
Humans are Faster than Computers
I went to my local Border’s bookstore to find a book for my wife. I had the title on a piece of paper and as I walked into the store, I saw a computer I could use to find my book and see if it was in stock. As I walked toward the computer, a store employee approached me and asked what book I was … [Read more...]
Help first-time buyers get the most of your product
My wife and I recently celebrated our anniversary with a getaway to the Lost Pines resort and spa. We scheduled a massage at the spa weeks ahead of our visit. We’d never been to a full-service spa before and so arrived ignorant of the whole process. When we got to the spa, we realized that we … [Read more...]
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