My wife asked me the other day why I thought employees at resorts and travel destinations are always so nice and courteous even though they will never see you again. She contrasted this with the treatment you receive at places or services you frequent, like the pharmacy, grocery store, or phone … [Read more...]
Always Share the Deal With Customers
Your customers may arrive at the point of sale without knowing they could be getting a better deal. This can pose a dilemma. Do you tell them they can get it cheaper, or do you remain silent and pocket the difference? This is a tough question to answer. It challenges your ideals and moral compass … [Read more...]
Two Reasons Why the Customer is the Boss
Your boss may be the one that signs your paycheck but the reality is that your customers are your ultimate boss. Last weekend, my family and I ordered a pizza from Papa Murphy's. They are a pizza chain where you pick up the pizza and take it home and bake it yourself. I called up the store to … [Read more...]
Mass Marketing Isn’t Dead … Yet
In Purple Cow, author Seth Godin talks about how mass marketing is dead. Blasting out your message to the masses is no longer effective. Does this mean all is lost? Should you give up advertising? No! You can go local. Even in this internet age, you can still reach potential customers … [Read more...]
Four Business Lessons from Thomas Jefferson
The United States celebrates its independence this July 4th. Thomas Jefferson, the third US president, and main author of the Declaration of Independence has also shared some thoughts that can directly improve the way you do business. Get to Work Determine never to be idle. No person will have … [Read more...]
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