Your company, product, and service should be so good that you don't need to advertise. Is that even possible? Yes, it is. As you read the other day, we dropped our old pest control service Terminix and needed to find a new provider. At this stage of customer acquisition, your company's marketing … [Read more...]
How to Fight with Customers When They Leave
Do you fight your customers when they want to leave? My wife and I recently decided to change our pest control service. We had seen a deterioration in the quality of customer service and the prevention of unwanted pests. I called up Terminix to cancel our account and they offered a great case … [Read more...]
Why Customers Cancel Your Service
My beautiful wife recently bought me a Nintendo Wii for my birthday. In an effort to try some new video games, I subscribed to GameFly, a web-based game rental service, that Beth mentioned in her comments about Netflix and setting delivery expectations. As my first month drew to a close, I … [Read more...]
Know What is in Stock
Knowing what products you have available for sale is not only good inventory management but good customer service. Last week I stopped by Best Buy to buy the video game Mario Cart for the new Wii my wife got me for my birthday. While in the video game section, a Best Buy employee approached and … [Read more...]
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