Your company, product, and service should be so good that you don’t need to advertise. Is that even possible? Yes, it is.
As you read the other day, we dropped our old pest control service Terminix and needed to find a new provider. At this stage of customer acquisition, your company’s marketing would hopefully take over and persuade a customer to choose you.
Word of Mouth
We, like many people, skipped the ad-ridden landscape and asked several of our friends for recommendations. We got a few passionate reviews and some that were just so-so.
One of our friend’s recommendations was:
I would hands down recommend Pflugerville Pest Control. The prices are reasonable and the owner doesn’t advertise because he gets so much work via word of mouth referrals.
This is a great example of what you want your customers to be saying about you!
Personal Service
I called the owner and spoke with him for about fifteen minutes. He took the time to explain their services and answered my questions in detail. I learned more about the pests around my house during that brief call than during the entire four years we had Terminix servicing our house.
Break the Rules
This small business seems to defy traditional logic:
- It has no website
- It’s trucks are not artistically painted
- It doesn’t advertise
Those business practices may seem restrictive, however, this small business is succeeding because of several key factors:
- word of mouth referrals instead of advertising
- pricing at 75% of the big boys
- personable service
Their service is their marketing, that in turn, spawns numerous word of mouth referrals.
What can your company learn from the small, yet successful, Pflugerville Pest Control?
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Demetrius Pinder
August 28, 2008
I was a part of BNI and a big part of the organization was referrals and testimonials. This is the best way to receive a lead for a potential client.
BUT, I still say companies need to market. The pest company should at least have a website. They will get more customers and expand their brand even further.
Joe Rawlinson
August 29, 2008
Demetrius,
You make a good point. With such a great service, having the basics in place could only help his business grow. However, I have a hunch this business owner is happy keeping things relatively small and manageable.