Made to Stick: Why Some Ideas Survive and Others Die is the best business book I've read in quite some time. Chip and Dan Heath teach you how to make the ideas you are trying to convey to others memorable and actionable. In other words, "sticky" so your listener can't help but remember what you … [Read more...]
Customer Service When Your Technology Fails You
Your company's reliance on technology to process customer orders and requests can lead you to some trouble unless you are prepared. My wife and I recently got a TxTag (a toll road sticker) for our car to use on the local toll roads. In theory, as we simply drive under a scanner along the highway, … [Read more...]
Communicate the Value of Your Product with a Comparison
I saw a billboard on the way home from work the other day that made me think. It was for a custom home builder and had a slogan like: "Homes designed as thoughtfully as they are built." At first glance this looks like a warm-fuzzy statement. However, it is actually a fragile house of … [Read more...]
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