Halloween is a great time of year. The kids get excited to dress up and go trick or treating. I don't know about you, but I don't ever remember knocking on a door and saying "trick or treat" only to be told "trick." Fortunately, this makes for an enjoyable Halloween for the kids. So what does … [Read more...]
Tell Customers Why They Should Vote for You
Elections are just around the corner here in the United States. This year we'll be electing a new president and a whole bunch of other local and state officials. I can tell election day is getting near because I see more and more "vote for me" signs stuck all over town. These signs congregate … [Read more...]
Customer Service Tips from a Brazilian Steakhouse
Give Control to Customers My wife and I went to lunch recently at the Brazilian steakhouse Fogo de Chao. Fogo operates on a simple premise: servers wander the restaurant with a wide selection of meats. You have a little round token that sits on the table to indicate when you want meat. If you … [Read more...]
Advertising is a Tax for being Unremarkable
Robert Stephens, founder of Geek Squad, answered a question about creating buzz in Inc magazine's October 2008 issue with some profound insight: Advertising is the tax you pay for being unremarkable. Robert had to bootstrap his business and didn't have the money to advertise. His business … [Read more...]
Show Empathy to Customers
I love Costco. I get giddy when I go there. I don't know if it is the abundance of free samples but I'm sure that helps. On a recent trip to Costco, there was a big thunderstorm brewing nearby. I knew that by the time I got out of the store, it could very well be a torrential downpour typical of … [Read more...]
Recent Comments