Comments on: Show Empathy to Customers http://www.returncustomer.com/2008/10/01/show-empathy-to-customers/ Learn beneficial marketing and business principles from everyday experiences Tue, 06 Jul 2010 14:08:53 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Joe Rawlinson http://www.returncustomer.com/2008/10/01/show-empathy-to-customers/comment-page-1/#comment-48111 Joe Rawlinson Mon, 13 Oct 2008 17:17:48 +0000 http://www.returncustomer.com/2008/10/01/show-empathy-to-customers/#comment-48111 Deborah, Thanks for your comments. You outlined my experience very well. Building that relationship and loyalty with customers can pay countless dividends. Deborah,

Thanks for your comments.

You outlined my experience very well. Building that relationship and loyalty with customers can pay countless dividends.

]]> By: Deborah Chaddock Brown http://www.returncustomer.com/2008/10/01/show-empathy-to-customers/comment-page-1/#comment-48068 Deborah Chaddock Brown Fri, 10 Oct 2008 15:46:17 +0000 http://www.returncustomer.com/2008/10/01/show-empathy-to-customers/#comment-48068 Brilliant. People think that the touchy feeling empathy approach is for girls OR takes too much time. How wrong. Here, in just a single sentence, the employee understood how you might be feeling (because perhaps if the situation were reversed, they might be feeling the very same way) and made the effort to connect with you on a human level. Rather that seeing you as just one more person to "get through" before the end of their shift, or as just one more sale to add to the register - you were viewed as a person. Someone they could relate to and the fact that they reached out did a couple things: 1. Acknowledged your value 2. Inspired you to write about it and tell many others 3. Provided the beginnings of a "relationship" which translates into customer loyalty. Brilliant. Thanks for sharing! Deborah Brilliant. People think that the touchy feeling empathy approach is for girls OR takes too much time. How wrong.

Here, in just a single sentence, the employee understood how you might be feeling (because perhaps if the situation were reversed, they might be feeling the very same way) and made the effort to connect with you on a human level. Rather that seeing you as just one more person to “get through” before the end of their shift, or as just one more sale to add to the register – you were viewed as a person. Someone they could relate to and the fact that they reached out did a couple things:

1. Acknowledged your value
2. Inspired you to write about it and tell many others
3. Provided the beginnings of a “relationship” which translates into customer loyalty.

Brilliant. Thanks for sharing!

Deborah

]]>