Suppose you are a call center representative. You sit in your cubicle all day answering the phone. Then a customer calls up and orders a pizza. Now, mind you, you don't work for a pizza place. Your company sells widgets or some other product. What would you do? Would you hang up on the … [Read more...]
Live Your Company Slogan
How many times have you seen a company's motto or slogan completely flop after seeing their employees or product in action? Unfortunately, this probably happens too often. Last week my family and I went to Mighty Fine Burgers here in Austin. Besides serving a mighty tasty burger, Mighty Fine … [Read more...]
How Listening to Customers Can Make You Millions
Imagine the world's most beautiful website. Do you have a picture in your mind? It is glorious to behold. It may even give you warm fuzzies. Do you have the picture in your mind? Does it look anything like this? Probably not. The website is Craigslist. At its core, it is an online … [Read more...]
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