Coupons are everywhere. Is your business using them effectively to pull in customers and build repeat business? Include Coupons with Your Product Papa Murphy's pizza always includes a coupon with their product for a couple of dollars off the next order. They don't have to pay for mailings or … [Read more...]
Calming Customer Fears in a Crisis
Fear in the marketplace influences your customers and how they do business with you. Economic challenges and failing companies have been been in the headlines recently. This news can play mind games with your customers. They will rethink their past decisions and wonder if you will be around in … [Read more...]
Social Norms Help Customers Buy
I went to the Apple store the other day to check out the new Macbooks. My wife wanted me to pick up an accessory for her iPod while I was there (sure thing, honey!). After I played with the new Macbook a little, I found the iPod accessory I needed, grabbed it off the shelf, and turned around, … [Read more...]
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