When a customer calls you on the phone to ask a question or service their account, you'll pay more operationally than if that same customer can self-service on your website. How do you bridge the gap for those customers that reach for the phone first? Tell your customer they can take care of … [Read more...]
How to Convince Customers to Buy Today
Just because your customers need your product or will be forced to buy it later doesn't mean they will buy from you or buy today. You have to convince them. Here in the United States, we're getting rid of our analog television broadcasts in favor of a pure digital signal. Every time we've watched … [Read more...]
How to Pleasantly Surprise Your Customers
Customers love surprises - but only when they are good surprises. Your job is to create those positive surprises that will excite and delight customers. Keys to a Great Customer Surprise For customer surprises to be successful, use these "giddy-with-excitement" surprise tips. Free - it … [Read more...]
Your Customers Can’t Find What They are Looking For
Have you ever been to a store and not found what you were looking for? This happens all the time and it even happens to your customers. On my last visit to JCPenney the cashier asked me, "Did you find everything you needed today?" You've probably heard this question a few times yourself as … [Read more...]
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