Return Customer turns 4 years old this week! I appreciate you, faithful readers, for supporting me and making this another wonderful year. I always find it interesting to review the data on how people find their way to this site. Top 5 Most Read Posts These posts were the most visted this … [Read more...]
How to Sell a Commodity Product
If you sell a product that can be purchased almost anywhere from multiple vendors, you're selling a commodity. This creates some problems in that you must convince customers to buy from you and not someone else. Since your product itself is ubiquitous, you may be tempted to compete on price. … [Read more...]
Get Your Customers Preconditioned to Enjoy Your Product
Perception is reality. How many times have you heard that? Well, guess what? You can change perceptions. How? Set proper expectations. The last time we had a DiGiorno pizza with the family, I noticed this line in the instructions: Let stand 5 minutes before enjoying Notice how … [Read more...]
Changing your process? Keep an eye on customer efficiency
One of the 7 deadly wastes is that of rework or over-processing. You may want to look at processes in your company to see if rework waste is hampering your efficiency. However, be sure you analyze not just your internal steps but also those imposed on your customers. On a recent trip to my … [Read more...]
Tricking Your Customers to Think They Have a Credit
We got a very sneaky direct mail postcard the other day. It was from a services company we had used for some plumbing a few years ago. The postcard read: Your home may be due for its annual plumbing inspection and water heater clean and check as recommended by the consumer product safety … [Read more...]
Recent Comments